Contact me by Feedback Mail align box

24

Apr

foursquare: Love love loving these "Meet the Mayor" interviews Zagat is doing

“Meet the Mayor of Momofuku Milk Bar Nathan Archambault, Foursquare’s Mayor of Momofuku Bakery & Milk Bar. Foursquare, the mobile social networking game that lets users “check into” restaurants, bars, gyms and more, has become a bit of a media darling in the past year, and we at Zagat aren’t…

The partnership makes sense—fantastic.

LEAVE A COMMENT

08

Mar

So after gallons of coffee and sacrifices to Elsbeth and my time together, BuyWithMe launches in New York. My favoite deal is the SPiN New York ping pong.  Half price with a free drink, I’m exhausted, but check it out: http://www.buywithme.com/sheckys/deals/365-spin-nyc-ping-pong

So after gallons of coffee and sacrifices to Elsbeth and my time together, BuyWithMe launches in New York. My favoite deal is the SPiN New York ping pong.  Half price with a free drink, I’m exhausted, but check it out: http://www.buywithme.com/sheckys/deals/365-spin-nyc-ping-pong

LEAVE A COMMENT

27

Feb

if I could, I’d totally A/B test this for BuyWithMe’s registration page. 

davidkaneda:


Luke Wroblewski wrote an article yesterday titled, “Mad Libs” Style Form Increases Conversion 25-40%. The post was about a team, led by Ron Kurti, redesigning a form for Vast.com. By no means do I intend to knock the success of the redesign, but part of me wonders if the conclusion was rushed. In addition to using a narrative user flow, he’s also:

Lessened form inputs, added placeholder text, and made one optional
Removed distracting links throughout
Highlighting contextual information like the car being negotiated
Made the submit button bigger
Added icons
Said “Thank you”

Luke mentions the possibility of other factors affecting the result in his review, but I think it may be an understatement. Sometimes conversion rates can be massively improved by a minor change to a design or user flow. While A/B testing can be very useful, keep in mind that it is still a science and comprehensively reviewing constants and variables is a big part of that science.
if I could, I’d totally A/B test this for BuyWithMe’s registration page.

davidkaneda:

Luke Wroblewski wrote an article yesterday titled, “Mad Libs” Style Form Increases Conversion 25-40%. The post was about a team, led by Ron Kurti, redesigning a form for Vast.com. By no means do I intend to knock the success of the redesign, but part of me wonders if the conclusion was rushed. In addition to using a narrative user flow, he’s also:

  • Lessened form inputs, added placeholder text, and made one optional
  • Removed distracting links throughout
  • Highlighting contextual information like the car being negotiated
  • Made the submit button bigger
  • Added icons
  • Said “Thank you”

Luke mentions the possibility of other factors affecting the result in his review, but I think it may be an understatement. Sometimes conversion rates can be massively improved by a minor change to a design or user flow. While A/B testing can be very useful, keep in mind that it is still a science and comprehensively reviewing constants and variables is a big part of that science.

LEAVE A COMMENT

01

Feb

davidkaneda:

Wise men said, a fantastic Flickr set with quotes on creativity, entrepreneurship, and marketing from the industry’s leading professionals.

If you’re working backwards from a goal, can one ever reach it? If a tree falls in the—

davidkaneda:

Wise men said, a fantastic Flickr set with quotes on creativity, entrepreneurship, and marketing from the industry’s leading professionals.

If you’re working backwards from a goal, can one ever reach it? If a tree falls in the—

LEAVE A COMMENT

29

Jan

fred-wilson:

Status THIS - Check-In, Please

I’ve an app for that.

fred-wilson:

Status THIS - Check-In, Please

I’ve an app for that.

LEAVE A COMMENT

The venture community has started to pile into the space with Accel leading a $30mm round in Groupon and Living Social raising an additional $5mm from VCs. Rue La La was having its leg humped by PE firms as it sold out to GSI for $350mm. Several other Sites are in the process of being funded. […]

The early successes of Gilt and Groupon have spawned loads of copycats and fast followers. The Groupon approach in particular is being ripped-off shamelessly.

Thoughtful post by Todd Dagres on private sale sites. My work at CroudSprout was a little too early to get my leg humped, I guess :-) (via alexbain)

@Bain, Didn’t I do enough leg humping to wag your tail? Maybe if Spark took a risk with CrowdSprout in 2009, they wouldn’t have to now compete with Sequoia, Kleiner Perkin, or Matrix.

LEAVE A COMMENT

14

Jan

What Tumblr is doing to support the earthquake in Haiti is pretty great. I’m glad to participate in a community that’s responds so quickly and creatively.
For people who might not use Tumblr, the Tumblr team created a special badge (in this case a blue and red ribbon) that can be overlaid on your avatar. Once you donate, the ribbon appears on your avatar, showing your support. So not only are you rewarded for donating, but more importantly, the badge helps to spread the message to people in your Tumblr network. I chose to give a few dollars to Doctors without Boarders.

What Tumblr is doing to support the earthquake in Haiti is pretty great. I’m glad to participate in a community that’s responds so quickly and creatively.

For people who might not use Tumblr, the Tumblr team created a special badge (in this case a blue and red ribbon) that can be overlaid on your avatar. Once you donate, the ribbon appears on your avatar, showing your support. So not only are you rewarded for donating, but more importantly, the badge helps to spread the message to people in your Tumblr network. I chose to give a few dollars to Doctors without Boarders.

LEAVE A COMMENT

30

Dec

Ira Glass from This American Life on storytelling. I’m reminded of Borges’ Harvard Norton Lectures, This Craft of Verse, which is perhaps my favorite listing/educational experience outside the classroom. How does Glass’ message of storytelling resonate?

LEAVE A COMMENT